FACTS

WHAT PEOPLE SAY

"A" players consistently produce "A" level results.  

 

"B" & "C" players consistently produce "B" & "C" level results

and will rarely become "A" players. 

 

"A" players consistently produce "A" level results.  "B" & "C" players consistently produce "B" & "C" level results and will rarely become "A" players. 

Recruiting "A" players, including those who are not looking for a new job, results in better hires compared to hiring from the pool of sales reps who are actively looking for a new job. 

Employees who fit your culture are the employees most likely to be productive and happy for many years to come.  Those who don’t fit your culture are the least likely to be productive and happy (or to stay).
 
Hiring is hard.  Hiring "A" players who fit your culture is harder.  Finding, attracting and successfully hiring "A" players who fit your culture but who are not looking for a new job is a complex sell.  It requires the same complex selling skills as finding, selling and successfully closing your "A" (most valued) customers. 
 
Maximizing profitable revenue growth is likely your #1 objective. 
If you've used an external recruiter in the past, you likely were not impressed. 

More Facts

You are not consistently hiring "A" players who fit your unique culture.
You recruit and hire from the pool of sales professionals who are looking for a new job.    
Your recruiter cannot identify (or, therefore, find and hire) a sales professional who fits your unique culture.
Your recruiter is not a complex sales pro... and will generally not be successful in finding, attracting and successfully hiring "A" players who fit your culture (and who are not looking for a new job).
You will not maximize profitable revenue growth without a sales team of "A" players who fit your culture.  
You are not alone.