FACTS
#1
"A" players consistently produce "A" level results.
"B" & "C" players consistently produce "B" & "C" level results and will rarely become "A" players.
"A" PLAYERS WHO FIT YOUR CULTURE
Fewer wasted leads.
Shorter sales cycles.
Larger deal sizes.
More new customers.
Less customer turnover.
Faster growth of both new
& existing customers.
More loyal & motivated indirect
sales channel.
Stronger goodwill & brand
reputation in the marketplace.
More committed, motivated & cohesive sales team.
Less supervision required.
Increased retention
& longer tenures.
Superior pipeline of
promotable employees.
Greater ROI from management focus on "A" players instead of
"B" or "C" players.
Culture of Winners.
Bigger, faster revenue & profit
growth, boosted exponentially by year-over-year compounding.
"A" Players = Higher Growth
"B" & "C" Players = Lower Growth
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